About AdPuran
Welcome to AdPuran, your trusted resource for proven ad tech strategies tailored specifically for publishers. We’re dedicated to empowering you with data-driven insights, frameworks, and tools to optimize your ad setup, increase revenue, and navigate the evolving digital landscape with confidence.
Our Mission
At AdPuran, we’re committed to helping publishers achieve sustainable success in the complex world of digital advertising. Our mission is to provide actionable guidance on:
- Optimizing Google Ad Manager setups
- Maximizing inventory value through header bidding
- Implementing effective risk mitigation strategies
- Staying ahead of industry trends and changes
Who We Are
AdPuran was founded by a seasoned ad tech professional with over a decade of hands-on experience across Demand-Side Platform (DSP) and Supply-Side Platform (SSP) environments. Our founder has worked closely with publishers, driving effective strategies and innovative solutions throughout their career.
Our Expertise
Our insights and strategies are backed by real-world experience, including:
- Enhancing session RPM by 80% for organic publishers
- Developing modular prebid wrapper architectures
- Leading and mentoring high-performing engineering teams
- Scaling company revenue through innovative auction dynamics
- Streamlining onboarding processes and architecting automated systems
- Optimizing DSP campaign performance
- Integrating key Data Management Platform (DMP) partners
- Implementing Google Tag Manager (GTM) solutions
- Mastering prebid technologies and client-side systems
What We Offer
- Data-Driven Insights: Leverage our deep understanding of ad tech metrics and performance indicators.
- Proven Frameworks: Access battle-tested strategies for optimizing your ad operations.
- Tool Recommendations: Discover the best tools to enhance your ad tech stack.
- Risk Mitigation: Learn how to protect your revenue in an ever-changing digital landscape.
- Industry Trends: Stay informed about the latest developments in ad tech and how they impact publishers.
Pro Bono Consulting Services
We believe in giving back to the publishing community and helping publishers of all sizes unlock their revenue potential. That’s why we’re proud to offer pro bono consulting services to select publishers who are looking to optimize their ad tech strategies but may not have the resources to do so.
What Our Pro Bono Services Include:
- Initial assessment of your current ad setup
- Personalized recommendations for improvement
- Guidance on implementing advanced ad tech strategies
- Follow-up support to ensure successful implementation
If you’re a publisher interested in our pro bono consulting services, please reach out to us via email with a brief description of your site and your ad tech goals. We review applications on a rolling basis and select publishers based on potential impact and need.
Why Choose AdPuran
- Real-World Experience: Our strategies come from years of hands-on work in the trenches of ad tech.
- Publisher-Focused: We understand the unique challenges and opportunities facing digital publishers.
- Holistic Approach: From technical optimizations to business strategies, we cover all aspects of ad tech success.
- Continuous Learning: As the industry evolves, so do our insights and recommendations.
- Commitment to Community: Our pro bono services demonstrate our dedication to helping publishers succeed.
Connect With Us
We’re always eager to hear from our readers. Whether you have a question, a topic suggestion, or want to inquire about our pro bono services, don’t hesitate to reach out:
- Email: madhavsadpuran@gmail.com
Thank you for being part of the AdPuran community. Together, let’s unlock the full potential of your ad inventory and drive sustainable growth for your publishing business!